Memcached е кешираща система, позволяваща съхранието на данни в оперативната памет на една или повече машини. По произход Memcached създаден за LiveJournal, но днес се използва от някои от най-големите сайтове в света - Wikipedia, Facebook, Digg, Bloglines и други.

Следната презентация дава доста ясна представа за същността и възможностите на Memcached:

» Memcached официален сайт

Останах потресен от прочетеното преди малко. Аз си мислех, че само Google и Yahoo са полудели напоследък.

Microsoft May Invest in Facebook At $10 Billion Valuation at TechCrunch:

Facebook may be worth $10 billion, at least to Microsoft, says the Wall Street Journal. Someone leaked to them that the two companies are in discussions to take a Microsoft investment of $300-$500 million for 5% of the company.
Here’s the (free) Reuters angle on the story. They’re saying Facebook may be holding out for a $15 billion valuation. What the hell. Why not?
The two companies have had an advertising relationship since late 2006. The WSJ is also hedging strongly on the story by saying that the discussions are still preliminary.

Предвид факта, че за 500 милиона долара Microsoft могат да създадат и развият хипер-турбо-социум (не е като да нямат нужната мощ), на пръв поглед тази инвестиция изглежда странна и нелогична. Обаче пък категорично доказва едно - готови са на абсолютно всичко, за да убият Google.

Ай ся да видим ква ше е следващата стъпка на Google. Ще стане мноого интересно.

Май тепърва ще става интересно в интернет.

Google will announce a new set of APIs on November 5 that will allow developers to leverage Google’s social graph data. They’ll start with Orkut and iGoogle (Google’s personalized home page), and expand from there to include Gmail, Google Talk and other Google services over time.

Google’s goal - to fight Facebook by being even more open than the Facebook Platform. If Facebook is 98% open, Google wants to be 100%.

In the long run, Google seems to be planning to add a social layer on top of the entire suite of Google services, with Orkut as their initial main source of social graph information and, as I said above, possibly adding third party networks to the back end as well. Social networks would have little choice but to participate to get additional distribution and attention.

Article: Google To “Out Open” Facebook On November 5

At the end of May this year, the Facebook team announced major changes to the package's developer tools, known as the Facebook Platform. Although the platform itself had been available for several months prior to this release, a host of new features were announced at f8, the Facebook developer event in San Francisco. This launch generated a lot of press coverage -- from the Wall Street Journal to TechCrunch. But the important question is: why should you care?

According to Alexa, Facebook is one of the top 20 sites on the Web, and it has some impressive statistics:

  • The site's growth is around 3% per week, which equates to 100,000 new users per day.
  • 50% of registered users visit the site every day.
  • The site attracts more traffic than eBay: 40 billion page views per month, which equates to an average of 50 pages per user, per day.

Just looking at these statistics should start you thinking about the ways in which you can leverage this level of traffic to benefit your own web site. If you could tap into the Facebook userbase, you could very easily and quickly increase the audience's awareness of your brand, product, service, or web site.

Whole article: Developing with the Facebook Platform and PHP by David Mytton